Welcome to our pet marketing blog!
With 20+ vets and years of experience in the pet marketing business, we’ve got a lot of knowledge to share. That’s why we created this pet marketing knowledgebase. In it, we’ve curated our secrets for building your pet brand bigger and better than it’s ever been before. Drive traffic, create loyal customers, and shout your message from the rooftops with our top tips.
Browse our pet marketing blog to find out more about SEO, digital marketing, social media marketing, blogging, and so much more….
- Pet writer insights: 4 tips from 4 of our pet content writers
The Veterinary Content Company is nearly four years old, but the combined experience of our pet writers is over 60 years! We decided to celebrate our upcoming birthday by asking… - Veterinary copywriter secrets: 9 ways to make pet parents into loyal customers
Pet owners are hungry for knowledge. They want to know more about their pets and what’s best for them – their health, their behaviour, how to look after them, and… - Mastering Marketing for Pet Business Growth
Pet ownership is growing, meaning an increased demand for veterinary care and pet information, products, and services. While this might sound like the perfect opportunity to hold off on spending… - Google’s new update (and what it means for pet businesses)
Everyone who is anyone in the world of SEO is talking about Google’s new core update. It started last week, and is expected to take up to a month to… - 4 reasons vets make the best animal copywriters
Pet business website? Check. Products and services decided on? Check. But how do you get people through your (virtual) door to see what you have to offer? Well, that’s where… - How to hire a veterinarian for content marketing
If you want to provide a professional, reliable source of information for your animal-loving audience, then you need to use someone credible to help. By using a veterinarian for your… - What is E-A-T? Can using vet content writers help?
One of the reasons it’s so beneficial to hire a vet content writer for your pet blog or project is that we’re great for E-A-T. But what is E-A-T? And… - Veterinarian Credentials: What all those letters mean
When employing a vet to write the content for your website or social media pages, the letters after their name might catch your eye. In some cases, there can be… - Top 10 Qualities to Look For in a Vet Copywriter for your Pet Website
Your website is a crucial part of your business, whether you are a veterinary practice, sell pet supplies, run boarding kennels or anything else pet-related! If you need a vet… - 32 Low-Competition ‘Pets’ Keywords your Business Needs
If you’re working on your pet business SEO, you’ll be needing some good pets keywords. It’s important to remember that keywords that work for one business won’t work for another,… - Pet marketing: The top three strategies our experts recommend
When marketing your pet business, it can be hard to know the best way to spend both your time and your hard-earned money. There are so many techniques that you… - From Vets to Bloggers: The Many Types of Pet Writer
There are so many types of pet writer that it can be difficult to know who to pick when working out your project needs. With this easy guide to help… - LinkedIn vs Facebook – which is best for pet professionals?
As a pet professional, it can be hard to know where the best place to showcase your business is. We know that social media is a great way of reaching… - Facebook vs TikTok: Which Can I Use to Advertise my Pet Business?
Social media platforms are a crucial part of any business’s digital marketing campaign. Not only can you use these sites to advertise the services that your pet business offers, but… - Facebook vs Insta – which social channel does my pet care business need?
Social media gives you a way to talk to your audience instantly, which is essential for any modern pet care business. Not only will existing customers expect you to communicate… - TikTok vs Threads – pick your pet business social media channels
There are so many different social media channels out there it can be hard to know which to put your time and efforts into. We all know how important social… - Threads vs X: Choosing Social Media for Pet Businesses
Social media is an important part of any business’s digital marketing. It provides a way to talk to your audience instantly, not only your existing customers but hundreds of potential… - Content Planning for your Vet Practice
Your digital content is an important part of the marketing strategy for your business but is also an online representation of your practice. If your content proves popular, it could… - Why vet-authored pet articles help to grow your business
In the booming pet industry, differentiation is key to success. And what better way to stand out than by offering trusted, credible information to your audience? This is where vet-authored… - 6 techniques you should be using for pet shop marketing
When it comes to sales, effective pet shop marketing is essential. The pet market is busy, competitive, and growing -, creating a strong presence in the minds of pet owners… - Creating your Pet Brand: SEO
When you are creating or revitalising your pet brand, SEO is one of the most important areas to work on. Let’s take a look at what you need to know…
