Why good pet copywriters can’t be replaced by AI

Ahhhh! AI is coming to steal our jobs! Isn’t it?

Well, no. Good pet copywriters can’t be replaced by AI. A copywriter gets to know your brand the way AI can’t. They step into your shoes, and write like someone who has worked in your organisation for years. They have your interests at heart, and AI is just an advanced predictive text machine. Let’s look at why a good pet copywriter isn’t going to be replaced by AI any time soon.

Pet copywriters or AI?

All businesses have to measure up the costs of marketing against their ROI, and for some the idea of using a free AI like ChatGPT instead of a good pet copywriter might seem like a no-brainer. After all, generative AI can write more quickly, and you can feed it information and details about your company just like you’d feed it to a copywriter. Most importantly, it’s free – or very cheap, if you’re using the paid versions.

But people buy from people, not from bots. Your pet copywriter can infuse your communications with humanity, humour, and a person-centric experience, something you’ll never get from AI. Yes, they might cost more, but quality is more important than quantity (even Google agrees!).

Here are a few other things a good pet copywriter can do that AI can’t:

Things good pet copywriters can do that AI can’t:

1. Write from personal experience

AI has never squeezed a dog’s anal glands or smelled a cat’s rotten breath. They can’t write from the heart or give their experience in the way the best pet copywriters do.

2. Assess how a campaign might land

The last thing your pet brand needs is for a new campaign to land flat or even offend your customers. A good pet copywriter will tell you if they feel your campaign is tone-deaf, but AI isn’t human and can’t read subtle undertones. In fact, it can even accidentally create biased or unethical content – not the look you’re going for!

3. Add humour

AI hasn’t got a sense of humour. Sure, you can try to tell AI to be funny but it can’t intrinsically tell whether something is funny or not. While everyone finds different things funny, a good pet copywriter can write humour for you, if that’s what you want.

4. Innovate

AI works by learning what other people have written after that word before, in the context it’s in. What it produces is a ‘best guess’ based on what people have already written. It sort of averages out the information out there to find the likely ending to a sentence. It can’t innovate and it can’t think outside the box. The result? Beige.

5. Use slang

AI can’t use slang and natural variations in local languages properly. If your pet business likes to use idioms and slang, AI is definitely not for you.

6. Provide industry-specific, accurate information (that doesn’t need fact-checking)

AI writes well, but it makes a lot of mistakes. And the more niche your industry, the more mistakes it makes. It might be free, but the time taken to research and check AI’s facts can be costly. Sometimes it’s best to just use a good pet copywriter in the first place!

What about pet content writing? Can AI do that?

Weeeelll…. yes and no. As above, it can, but it misses some of the things central to the human experience that make people trust your content. It can’t give real-life stories or gain Google Authority on a subject. It can’t get qualifications that give it Expertise. It gets facts wrong (especially in a niche subject like pet health). And, most importantly, Google is starting to negatively rank websites that use AI in bulk.

Summary

Good pet copywriters are worth their weight in gold. While using AI might seem like a cheap shortcut, it’ll cause problems for your business eventually. That said, there are some specific use-cases where AI can help your pet marketing – we’ll go over them in next month’s blog.

If you liked this article, you might be interested in finding out more about why vets make the best animal copywriters.