One of the reasons it’s so beneficial to hire a vet content writer for your pet blog or project is that we’re great for E-A-T. But what is E-A-T?

Google’s 2018 update made it much more difficult for people to rank for certain types of websites, commonly called ‘Your Money or Your Life’ websites. These are websites discussing things that might affect people’s happiness, their health, or their finances and – while Google isn’t clear on this – it stands to reason that animal health is included in this too. Google decided that – since incorrect advice in these areas could be really damaging – they were going to put more emphasis on the qualifications of the article writer and the website as a whole.

That’s where E-A-T comes in. E-A-T stands for Expertise, Authority and Trust. They are three areas you should work on, as a pet content creator, to ensure your article ranks. Let’s break it down.

Expertise – Showing that you’re knowledgeable in a particular subject or area can be difficult if you don’t have any qualifications of your own. Using our vets as authors lends immediate credibility to your article. We recommend using an ‘author box’ and bio for your vet content writers, and linking back to their TVCC portfolio is a great way to ensure Google recognises them.

Authority – This is a measure of how much others think you’re an expert. This comes with links into your website or article from other websites in the same space. Making your article excellent (and unique) is a good start, but you can also work on backlinks using PR techniques.

Trustworthiness – To increase your website’s trustworthiness, you need to be open and honest. Good reviews (and a lack of bad reviews), using a security certificate, and having good contact information are all easy things to achieve. Linking out to high-quality sources from within your article to show you’ve done your research is a little harder – but our vets are excellent.

Using a vet content writer to help E-A-T

By using us to write your pet content, you know you’re getting help with your E-A-T. Our vets all have the necessary qualifications for Google to consider them experts in their area. As freelance writers, they have other published work on the internet. Google will use this to realise that they’re experts in the subject. And, of course, we make it as easy as possible for Google to make those connections, by providing each vet content writer with a company portfolio. This not only contains detailed biographical information, but also has links to their work all over the internet, ensuring the Googlebots know just how awesome our vets are. Lastly, their excellent use of keyphrases and hyperlinks to scientific journals or high-authority pieces will help your SEO, too.

What if I already have an article?

If you already have an article written, and don’t want to pay to write it again, we can help. Our vets are also able to do a ‘vet proofread‘ (also known as clinical accuracy checking or medical reviewing), ensuring your article is safe, increasing Trustworthiness, and of course feeding your Expertise. You can then say ‘checked for accuracy’ or ‘medically checked by’ with our vet’s name.

Wait, what about E-E-A-T?

Google is all about change. E-E-A-T is the update to E-A-T. It’s still the same principle, but now they’ve added Experience as a potential ranking factor. Luckily, our vets have lots of experience, so we wrote a blog about how E-E-A-T works with vet-authored articles.

Joanna Woodnutt

Joanna Woodnutt

Dr Joanna Woodnutt MRCVS is a qualified vet, freelance writer, and editor at The Veterinary Content Company. She lives in the Channel Islands with her husband and daughter, as well as their naughty but loveable terrier, Pixie.

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