Digital marketing is crucial to the success of most companies these days. But with so much information and competition on the internet, how do you get people to look at you? Well, this is where pet professional copywriting comes in!  We understand that it can be hard to find the time to work out the intricacies of marketing magic, whilst also doing the day-to-day running of your business. We’re going to explain how a pet professional can help.

First of all, what is a pet professional copywriter?

A pet professional copywriter is more than your average content creator. Professionals have a certain level of knowledge in their chosen area – in this case animals! A professional pet writer will be able to write pieces based on their experience and expertise, which adds a great deal of value. Pet owners like to hear from vets and vet nurses directly, as they know they can trust the information being given to them. A pet professional will be able to separate fact from fiction, as there are many instances of myths and half-truths being peddled online. 

Most of these writers also continue to do their day job alongside their copywriting work, so you can be sure their advice and information are up to date. They are also regulated by their governing body, meaning they have certain standards to uphold in their professional capacity.

How does pet professional copywriting add value?

There are so many ways that pet professional copywriting can add value to your website, blogs and social media posts. These include –

Adding expertise

Just the fact you have a vet or vet nurse writing for your business will give you gravitas. Owners want a trusted source of information, and only a pet professional can provide that. Having a vet writer working for your company is therefore a big tick for many potential customers. 

Professional copywriters will also provide links to reputable sources of information, such as scientific papers, journals or other respected websites. This allows pet owners to see the original resource for themselves as well as improve your credibility.


A pet professional is just that, a professional. We are used to meeting commitments and deadlines in our day jobs, so the way we handle our writing work is no different. We want you to be proud of the end product and will work with you to achieve something special for your business.

We are extremely passionate about pet care and health – it’s what we’ve spent years training for. We enjoy the opportunity to support like-minded businesses and our enthusiasm comes across in our work. 

We understand how Google works…

Pet professional writers have an excellent grasp of the inner workings of search engines. This is important if you want your business to appear towards the top of a page of results. The nearer the top you are, the more likely you will be to receive clicks. We understand how to utilise search engine optimisation, including seamlessly weaving hyperlinks and keywords into our pieces. While in theory, this isn’t hard to do yourself with a bit of research, employing a professional can help to take the pressure off. 

We know pet owners

This is where the real magic comes in, pet professionals are used to communicating with the public – it’s what we do each time we step into the consulting room. As such we can digest scientific material and translate it into something that pet owners can understand and relate to. Not only does this help educate them on their pet’s problems but also helps them to get on board with the solution. We also know all the commonly asked questions and recognise hot pet health topics. This again helps improve your search engine optimisation.

How can I best utilise a professional pet copywriter?

We understand the cost of employing a veterinary writer will need to come out of your marketing budget, which is why you should use us wisely! We are experts in pet health, so let us work our magic on these sorts of pieces above anything else.

While employing a professional to write your whole content piece is ideal, there are options for all budgets. You could choose to mix vets into your normal content by asking for shorter, quote or experience-style pieces. These can be slotted into your existing work to give your webpage the extra credibility it needs.

Finding the right vet writer, with an interest in your chosen topic will also help greatly. Vets all have different areas of interest or may have additional qualifications in particular areas of pet health, so finding a writer that aligns with what you want to achieve can help too.

Where do I find a pet professional copywriter?

You’ve already come to the right place! The Veterinary Content Company has a wealth of professional talent available for you. Our pet professional copywriting services are second to none. With a variety of experts ready to help your business, we can be certain to find the right vet writer or vet nurse for the job. We also perform regular internal reviews of our work and strive for excellence in all our projects. Speak to us today for an informal discussion about your needs. 

Dr Rebecca MacMillan

Dr Rebecca MacMillan

Rebecca is a companion animal vet who has always had a passion for writing and client communication. Since her graduation from the Royal Veterinary college in 2009 she has gained a wealth of experience in first opinion small animal practice, in both clinical and managerial roles. She has been writing for The Veterinary Content Company for three years, and has experience in SEO, content writing, marketing, and veterinary business development.