In this section, you’ll find our articles about pet content marketing, pet brand SEO, and medical copywriting. If you’re interested in reading more about how content marketing for pet businesses, you’re in the right place. Alternatively, if you’d like to read more specific examples about how The Veterinary Content Company helped businesses like yours, head over to our past projects section.

Pet professional social media choicesBlogs
November 7, 2023

LinkedIn vs Facebook – which is best for pet professionals?

As a pet professional, it can be hard to know where the best place to showcase your business is. We know that social media is a great way of reaching…
Joanna Woodnutt
Facebook vs Tiktok for advertising a pet businessBlogs
October 19, 2023

Facebook vs TikTok: Which Can I Use to Advertise my Pet Business?

Social media platforms are a crucial part of any business’s digital marketing campaign. Not only can you use these sites to advertise the services that your pet business offers, but…
Dr Rebecca MacMillan
Which social media channel for pet care businessBlogs
October 10, 2023

Facebook vs Insta – which social channel does my pet care business need?

Social media gives you a way to talk to your audience instantly, which is essential for any modern pet care business. Not only will existing customers expect you to communicate…
Dr Rebecca MacMillan
Tiktok vs Threads Pet business social media channelsBlogs
October 4, 2023

TikTok vs Threads – pick your pet business social media channels

There are so many different social media channels out there it can be hard to know which to put your time and efforts into. We all know how important social…
Dr Rebecca MacMillan
Social media for pet businesses: Threads vs XBlogs
September 28, 2023

Threads vs X: Choosing Social Media for Pet Businesses

Social media is an important part of any business's digital marketing. It provides a way to talk to your audience instantly, not only your existing customers but hundreds of potential…
Dr Rebecca MacMillan
To do - content planning for your vet practiceBlogsVet Practice Blogs
September 19, 2023

Content Planning for your Vet Practice

Your digital content is an important part of the marketing strategy for your business but is also an online representation of your practice. If your content proves popular, it could…
Dr Rebecca MacMillan
Woman reading vet-authored pet articles on her mobile with her chihuahuaBlogs
September 12, 2023

Why vet-authored pet articles help to grow your business

In the booming pet industry, differentiation is key to success. And what better way to stand out than by offering trusted, credible information to your audience? This is where vet-authored…
Joanna Woodnutt
Image of some dog treats with the writing '6 effective techniques for pet shop marketingBlogs
September 5, 2023

6 techniques you should be using for pet shop marketing

When it comes to sales, effective pet shop marketing is essential. The pet market is busy, competitive, and growing -, creating a strong presence in the minds of pet owners…
Joanna Woodnutt
Dog with sign saying Creating your pet brand SEOBlogs
August 29, 2023

Creating your Pet Brand: SEO

When you are creating or revitalising your pet brand, SEO is one of the most important areas to work on. Let's take a look at what you need to know…
Joanna Woodnutt
Customer segmentation in a pet business marketing strategyBlogs
August 22, 2023

Customer segmentation in a pet business marketing strategy

Broadly speaking, customer segmentation is a way of grouping customers based on shared characteristics. This probably sounds a little dry and could leave you wondering how it fits in with…
Dr Rebecca MacMillan
Photograph of mail app on iphone to represent a client receiving vet email campaignsBlogsVet Practice Blogs
August 15, 2023

Running Great Vet Email Campaigns (Our Top Tips)

If you’re a vet practice manager, owner, or marketer, you might already be contacting clients by email, either with practice news, appointment reminders, or clinical information. But have you considered…
Dr Hannah Godfrey MRCVS
Creating your pet brand - brand designBlogs
August 8, 2023

Creating your Pet Brand: Brand Design

Great branding is vital when it comes to running any business. Have you recently set up a vet practice or pet business and need inspiration when it comes to your…
Dr Hannah Godfrey MRCVS
Marketing for veterinarians - a pair of vets make a marketing planBlogsVet Practice Blogs
August 1, 2023

Marketing for Veterinarians: Making a Marketing Plan

For some vets, marketing can feel like a challenge. With so many bits of jargon and different costs involved, it can be hard to know where to begin! The good…
Dr Rebecca MacMillan
Group of people looking at pet business social media accountsBlogs
July 25, 2023

8 tips to grow your pet business social media following

If you have created a social media account for your pet business or vet practice and dipped your toe in the water by creating some branded content, you might be…
Dr Hannah Godfrey MRCVS
A pet copywriter wearing a white jumper shakes the hand of a seated clientBlogs
July 19, 2023

9 tips for working with a pet copywriter

As a pet business owner, you've probably thought long and hard about whether to hire a pet copywriter. There's no doubt that a good pet writer can help you to…
Joanna Woodnutt
A pet content creator at workBlogs
July 14, 2023

5 lessons from a pet content creator for better writing

Need some pet content and not sure whether to hire a pet content creator or have a go yourself? When creating pet content there are so many things to think…
Dr Rebecca MacMillan
Dog with head tilted, it reads "Creating your pet brand: Social media"Blogs
July 11, 2023

Creating your Pet Brand: Social Media

If you own or run a vet or pet business, social media will be a valuable tool to increase your brand’s visibility and showcase your product or service to as…
Dr Hannah Godfrey MRCVS
A cat touching a person's finger (what makes good vet blog content)BlogsVet Practice Blogs
July 7, 2023

What makes ‘good’ vet blog content?

Many vet practices have an online blog now, it’s a great way of engaging with customers remotely. But how can you make sure yours stands out? With so many benefits of…
Dr Rebecca MacMillan
Horse running on the beach - an Equine industry writer is useful!Blogs
July 4, 2023

Need an equine industry writer? Meet our horse vets!

If your business is horse-hearted, you might be looking for an expert who really knows their bridles from their browbands. An equine industry writer can be hard to find! Why…
Joanna Woodnutt
Smartphone displaying facebook login- social media is important for pet businessesBlogs
June 30, 2023

Is social media important for pet and vet businesses?

In this day and age, the vast majority of people have an account on at least one social media platform, and pet owners are no exception. So, if you’re wondering…
Dr Hannah Godfrey MRCVS