Welcome to our pet marketing blog!

In this section, you’ll find our articles about pet marketing, pet brand SEO, and medical copywriting. If you’re interested in reading more about how content marketing for pet businesses, you’re in the right place. Alternatively, if you’d like to read more specific examples about how The Veterinary Content Company helped businesses like yours, head over to our past projects section.

A vet wearing a white coat and a black stethoscope - vet SEO is just as important as for any other business!BlogsVet Practice Blogs
January 18, 2025

Vet SEO – 4 top tips from a veterinary content strategist

If you're a veterinary practice or company struggling with your vet SEO, you've come to the right place. I'm a vet myself (I've been graduated 8 years), but I work…
Joanna Woodnutt
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Pet industry copywriting mistakes to avoidBlogs
October 31, 2024

8 Common Pet Industry Copywriting Mistakes to Avoid

Pet industry copywriting is in high demand, and with the pet care market value rising to 7.2 billion pounds in the UK in 2022, it’s no surprise that pet businesses…
Dr Hannah Godfrey MRCVS
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A beautiful white cat demonstrates the visual impact you can leverage in pet business marketingBlogs
July 31, 2024

The Importance of Visual Content in Pet Business Marketing

When it comes to pet business marketing, our regular readers will know how important your written content is. We've written tons of articles about content marketing for pet businesses and…
Joanna Woodnutt
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Pet copywriters aren't going to be replaced by AI any time soonBlogs
July 20, 2024

Why good pet copywriters can’t be replaced by AI

Ahhhh! AI is coming to steal our jobs! Isn't it? Well, no. Good pet copywriters can't be replaced by AI. A copywriter gets to know your brand the way AI…
Joanna Woodnutt
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A professional pet copywriter sits at her laptop - pet professional copywriting is useful to many pet businessesBlogs
June 16, 2024

Pet Marketing Magic: The Role of Pet Professional Copywriting

Digital marketing is crucial to the success of most companies these days. But with so much information and competition on the internet, how do you get people to look at…
Dr Rebecca MacMillan
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The pet industry writer toolkit contains writing and editing tools, keyword research tools, and moreBlogs
May 8, 2024

Exploring the Pet Industry Writer’s Toolkit

With many careers and jobs, it is hard to fully appreciate what goes on behind the scenes unless you work in that sector yourself. The role of a pet industry…
Dr Rebecca MacMillan
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Our pet content writers give their top tips for pet blog writingBlogs
April 24, 2024

Pet writer insights: 4 tips from 4 of our pet content writers

The Veterinary Content Company is nearly four years old, but the combined experience of our pet writers is over 60 years! We decided to celebrate our upcoming birthday by asking…
Joanna Woodnutt
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Read our veterinary copywriter secrets and find out how to turn pet owners into customers for your pet businessBlogs
April 9, 2024

Veterinary copywriter secrets: 9 ways to make pet parents into loyal customers

Pet owners are hungry for knowledge. They want to know more about their pets and what’s best for them – their health, their behaviour, how to look after them, and…
Dr Hannah Godfrey MRCVS
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What you need to know about SEO for the vet industry from our digital marketing experts and vet writersVet Practice Blogs
April 2, 2024

SEO for the vet industry – what you need to know in 2024

Whether you’re a mobile vet practice, a small branch, or part of a huge corporate group, SEO is important. But they didn’t cover SEO at vet school! We’ve explained SEO…
Joanna Woodnutt
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Marketing for Pet Business GrowthBlogs
March 19, 2024

Mastering Marketing for Pet Business Growth

Pet ownership is growing, meaning an increased demand for veterinary care and pet information, products, and services. While this might sound like the perfect opportunity to hold off on spending…
Dr Hannah Godfrey MRCVS
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How will Google's new update affect pet businesses?Blogs
March 12, 2024

Google’s new update (and what it means for pet businesses)

Everyone who is anyone in the world of SEO is talking about Google’s new core update. It started last week, and is expected to take up to a month to…
Joanna Woodnutt
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A stethoscope sitting on a laptop to depict how vets can be an animal copywriterBlogs
March 6, 2024

4 reasons vets make the best animal copywriters

Pet business website? Check. Products and services decided on? Check. But how do you get people through your (virtual) door to see what you have to offer? Well, that’s where…
Joanna Woodnutt
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Stethoscope next to a laptop - how to hire a veterinarian for content marketingBlogs
February 27, 2024

How to hire a veterinarian for content marketing

If you want to provide a professional, reliable source of information for your animal-loving audience, then you need to use someone credible to help. By using a veterinarian for your…
Dr Rebecca MacMillan
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SEO, EAT and vet content writers - what do they have in common?Blogs
February 27, 2024

What is E-A-T? Can using vet content writers help?

One of the reasons it's so beneficial to hire a vet content writer for your pet blog or project is that we're great for E-A-T. But what is E-A-T? And…
Joanna Woodnutt
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Vet graduate celebrating - but what are their veterinarian credentials?Blogs
February 13, 2024

Veterinarian Credentials: What all those letters mean

When employing a vet to write the content for your website or social media pages, the letters after their name might catch your eye. In some cases, there can be…
Dr Rebecca MacMillan
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Choosing a good vet copywriterBlogs
January 30, 2024

Top 10 Qualities to Look For in a Vet Copywriter for your Pet Website

Your website is a crucial part of your business, whether you are a veterinary practice, sell pet supplies, run boarding kennels or anything else pet-related! If you need a vet…
Dr Rebecca MacMillan
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What pets keywords are you using?Blogs
January 16, 2024

32 Low-Competition ‘Pets’ Keywords your Business Needs

If you’re working on your pet business SEO, you’ll be needing some good pets keywords. It’s important to remember that keywords that work for one business won’t work for another,…
Joanna Woodnutt
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A computer screen shows the results of our pet marketing strategiesBlogs
January 3, 2024

Pet marketing: The top three strategies our experts recommend

When marketing your pet business, it can be hard to know the best way to spend both your time and your hard-earned money. There are so many techniques that you…
Dr Rebecca MacMillan
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A cat uses a keyboard - not this type of pet writer!Blogs
December 7, 2023

From Vets to Bloggers: The Many Types of Pet Writer

There are so many types of pet writer that it can be difficult to know who to pick when working out your project needs. With this easy guide to help…
Joanna Woodnutt
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Pet professional social media choicesBlogs
November 7, 2023

LinkedIn vs Facebook – which is best for pet professionals?

As a pet professional, it can be hard to know where the best place to showcase your business is. We know that social media is a great way of reaching…
Joanna Woodnutt
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