Welcome to our pet marketing blog!

In this section, you’ll find our articles about pet marketing, pet brand SEO, and medical copywriting. If you’re interested in reading more about how content marketing for pet businesses, you’re in the right place. Alternatively, if you’d like to read more specific examples about how The Veterinary Content Company helped businesses like yours, head over to our past projects section.

Our pet content writers give their top tips for pet blog writingBlogs
April 24, 2024

Pet writer insights: 4 tips from 4 of our pet content writers

The Veterinary Content Company is nearly four years old, but the combined experience of our pet writers is over 60 years! We decided to celebrate our upcoming birthday by asking…
Joanna Woodnutt
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Read our veterinary copywriter secrets and find out how to turn pet owners into customers for your pet businessBlogs
April 9, 2024

Veterinary copywriter secrets: 9 ways to make pet parents into loyal customers

Pet owners are hungry for knowledge. They want to know more about their pets and what’s best for them – their health, their behaviour, how to look after them, and…
Dr Hannah Godfrey MRCVS
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What you need to know about SEO for the vet industry from our digital marketing experts and vet writersVet Practice Blogs
April 2, 2024

SEO for the vet industry – what you need to know in 2024

Whether you’re a mobile vet practice, a small branch, or part of a huge corporate group, SEO is important. But they didn’t cover SEO at vet school! We’ve explained SEO…
Joanna Woodnutt
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Marketing for Pet Business GrowthBlogs
March 19, 2024

Mastering Marketing for Pet Business Growth

Pet ownership is growing, meaning an increased demand for veterinary care and pet information, products, and services. While this might sound like the perfect opportunity to hold off on spending…
Dr Hannah Godfrey MRCVS
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How will Google's new update affect pet businesses?Blogs
March 12, 2024

Google’s new update (and what it means for pet businesses)

Everyone who is anyone in the world of SEO is talking about Google’s new core update. It started last week, and is expected to take up to a month to…
Joanna Woodnutt
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A stethoscope sitting on a laptop to depict how vets can be an animal copywriterBlogs
March 6, 2024

4 reasons vets make the best animal copywriters

Pet business website? Check. Products and services decided on? Check. But how do you get people through your (virtual) door to see what you have to offer? Well, that’s where…
Joanna Woodnutt
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Stethoscope next to a laptop - how to hire a veterinarian for content marketingBlogs
February 27, 2024

How to hire a veterinarian for content marketing

If you want to provide a professional, reliable source of information for your animal-loving audience, then you need to use someone credible to help. By using a veterinarian for your…
Dr Rebecca MacMillan
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SEO, EAT and vet content writers - what do they have in common?Blogs
February 27, 2024

What is E-A-T? Can using vet content writers help?

One of the reasons it's so beneficial to hire a vet content writer for your pet blog or project is that we're great for E-A-T. But what is E-A-T? And…
Joanna Woodnutt
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Vet graduate celebrating - but what are their veterinarian credentials?Blogs
February 13, 2024

Veterinarian Credentials: What all those letters mean

When employing a vet to write the content for your website or social media pages, the letters after their name might catch your eye. In some cases, there can be…
Dr Rebecca MacMillan
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Choosing a good vet copywriterBlogs
January 30, 2024

Top 10 Qualities to Look For in a Vet Copywriter for your Pet Website

Your website is a crucial part of your business, whether you are a veterinary practice, sell pet supplies, run boarding kennels or anything else pet-related! If you need a vet…
Dr Rebecca MacMillan
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What pets keywords are you using?Blogs
January 16, 2024

32 Low-Competition ‘Pets’ Keywords your Business Needs

If you’re working on your pet business SEO, you’ll be needing some good pets keywords. It’s important to remember that keywords that work for one business won’t work for another,…
Joanna Woodnutt
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A computer screen shows the results of our pet marketing strategiesBlogs
January 3, 2024

Pet marketing: The top three strategies our experts recommend

When marketing your pet business, it can be hard to know the best way to spend both your time and your hard-earned money. There are so many techniques that you…
Dr Rebecca MacMillan
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A cat uses a keyboard - not this type of pet writer!Blogs
December 7, 2023

From Vets to Bloggers: The Many Types of Pet Writer

There are so many types of pet writer that it can be difficult to know who to pick when working out your project needs. With this easy guide to help…
Joanna Woodnutt
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Pet professional social media choicesBlogs
November 7, 2023

LinkedIn vs Facebook – which is best for pet professionals?

As a pet professional, it can be hard to know where the best place to showcase your business is. We know that social media is a great way of reaching…
Joanna Woodnutt
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Facebook vs Tiktok for advertising a pet businessBlogs
October 19, 2023

Facebook vs TikTok: Which Can I Use to Advertise my Pet Business?

Social media platforms are a crucial part of any business’s digital marketing campaign. Not only can you use these sites to advertise the services that your pet business offers, but…
Dr Rebecca MacMillan
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Which social media channel for pet care businessBlogs
October 10, 2023

Facebook vs Insta – which social channel does my pet care business need?

Social media gives you a way to talk to your audience instantly, which is essential for any modern pet care business. Not only will existing customers expect you to communicate…
Dr Rebecca MacMillan
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Tiktok vs Threads Pet business social media channelsBlogs
October 4, 2023

TikTok vs Threads – pick your pet business social media channels

There are so many different social media channels out there it can be hard to know which to put your time and efforts into. We all know how important social…
Dr Rebecca MacMillan
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Social media for pet businesses: Threads vs XBlogs
September 28, 2023

Threads vs X: Choosing Social Media for Pet Businesses

Social media is an important part of any business's digital marketing. It provides a way to talk to your audience instantly, not only your existing customers but hundreds of potential…
Dr Rebecca MacMillan
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To do - content planning for your vet practiceBlogsVet Practice Blogs
September 19, 2023

Content Planning for your Vet Practice

Your digital content is an important part of the marketing strategy for your business but is also an online representation of your practice. If your content proves popular, it could…
Dr Rebecca MacMillan
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Woman reading vet-authored pet articles on her mobile with her chihuahuaBlogs
September 12, 2023

Why vet-authored pet articles help to grow your business

In the booming pet industry, differentiation is key to success. And what better way to stand out than by offering trusted, credible information to your audience? This is where vet-authored…
Joanna Woodnutt
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