Pet business website? Check. Products and services decided on? Check. But how do you get people through your (virtual) door to see what you have to offer? Well, that’s where you need an animal copywriter.

Key Takeaways

– Niche animal copywriters can turn a pet or vet website from mediocre to great
– Vets have qualification and experiences that can improve reader trust, which is an important Google ranking factor
– Vet writers can protect you from allegations of misinformation and fake news

What’s a copywriter?

At the simplest definition, a copywriter writes the words for your website. But it’s much more than that – a copywriter carefully crafts words that show you, your business, and your products in the best light. And they’ve got hidden sales powers too. In fact, a good copywriter is worth their weight in gold.

Note – technically copywriters and content writers are different. But you’ll probably find most people use the term interchangeably! Here, we’re using it to mean website writers, whether that’s copy or content or both!

Do I need an animal copywriter? Won’t any old copywriter do?

Copywriters have a special skill with writing, and a good copywriter won’t mind what niche they’re writing for. But animal copywriters have proven experience in the pet business niche, and this can be beneficial for your business. They’ll know your customers better, and they’re usually pet people, which will come across in their writing and seem more genuine.

Why do vets make good animal copywriters?

So there are copywriters, and then there are animal copywriters, and then there are vet writers. Vet writers not only have a degree in veterinary medicine and science, but experience in writing for pet and vet businesses. Let’s look at the 4 reasons vets are the best at animal copywriting below:

1.      Vets love pets

Lots of animal copywriters love pets, but veterinarians have dedicated their lives to studying them. That comes from a deep love of animals of all shapes and sizes. For pet businesses, it’s great to have a copywriter who really loves animals, as this comes across in their writing.

2.     A vet qualification can improve your SEO

When Google (and other search engines) decide who to show at the top of a search results page, they use a number of ‘ranking factors’. One of these is E-A-T, or Expertise, Authority and Trust. You can read more about that in our blog post linked above, but the bottom line is that Google will rank a site more highly when their pet health or behaviour content comes from people with qualifications. And that means vets!

3.     Their writing experience can improve your SEO too!

Your vet’s qualifications are great for Google to give you Expertise points, but Authority can be improved by your vet writer too. Authority is a measure of how well your writer and website are known in their niche. If your website has lots of links to it, it will have more authority. If your writer is seen elsewhere on the internet writing about the same topic, they’re seen as an authoritative source, and your ranking will go up.

4.     Vet writers can protect you from accusations of misinformation and fake news

People are clamping down on fake news, and reporting misinformation more and more in an effort to ‘clean up’ the internet. So how bad for business would it be if something your copywriter had said had caused a pet to become ill? Vet copywriters can protect you from this by making sure that the information is safe, evidence-based, and helpful for your pet owner customers.


Choosing a copywriter for your pet business isn’t easy. We’d recommend finding an animal copywriter for the best success – and even better, choose a vet writer for the best experience. Our vets are all qualified and experienced – great for SEO – and our customers say we’re easy to work with, with 100% rating our communication as ‘excellent’. Get in touch if you’d like to book a free 1:1 consultation with our senior team to discuss your needs!

Joanna Woodnutt

Joanna Woodnutt

Dr Joanna Woodnutt MRCVS is a qualified vet, freelance writer, and editor at The Veterinary Content Company. She lives in the Channel Islands with her husband and daughter, as well as their naughty but loveable terrier, Pixie.