When you are creating or revitalising your pet brand, SEO is one of the most important areas to work on. Let’s take a look at what you need to know about SEO as a pet business owner!

P.S, have you seen our other two amazing posts in the ‘Creating your Pet Brand’ series? If not – why not? Here they are in case you missed them:

Understanding the power of SEO for your pet brand

Search Engine Optimization (SEO) is not just about ranking high on Google. It’s about reaching your audience, speaking their language, and presenting them with solutions when they need it the most. For pet brands, this means being there when a pet parent is searching for the next best treat, toy, or service for their furry friend.

1. Find out what your audience is looking for

Your pet brand’s success in SEO begins with understanding the keywords your potential customers are using. Tools like Google Keyword Planner or SEMrush can offer insights into search trends and terms related to your products or services.

2. Answer your audience’s questions with high-quality content

Content isn’t just about putting words on a page; it’s about addressing concerns, offering advice, and establishing your brand as an authority. Focus on what your audience is searching for. This is where experts like us come into play. Search engines like Google even rank your page more highly when you use pet experts to write your content.

3. Check your on-site SEO

Make sure the technical elements of your website are in order. This includes meta descriptions, title tags, and alt-text for images. These might seem minor, but they play a crucial role in how search engines interpret the content of your site.

4. Build backlinks

Search engines build up a picture of how trustworthy your site is by looking at who is directing people to you. If other websites link to you, they’re saying you have good content on that topic, which Google takes as a positive sign.

Reaching out to other pet-related blogs, services, or product sites and creating collaborative content can help in building a reputable link profile. You can also use journalists to help you build backlinks. This not only enhances your SEO but builds your brand image and positions you as thought leaders in the pet industry. (Don’t forget to take a look at our Media Enquiry Response Service if you’re struggling to sound authoritative when responding to journalist queries.)

5. Don’t forget local SEO

When creating a pet brand, it’s easy to get carried away with all things digital and forget the importance of your geographical location. Local SEO is important if you have a physical store or offer services in a particular area. This type of pet brand SEO ensures that your pet business is visible to those directly around you, building both online and foot traffic.

Start by creating a Google My Business account, ensuring all details from location to operating hours are accurate. Encourage satisfied customers to leave reviews, and make sure your website clearly states your location and services. Participating in local pet events or collaborating with other local businesses can also boost your local presence both online and offline.

Conclusion: Pet brand SEO is easier than it sounds!

When it comes to starting a new business, there’s plenty to be getting on with. Your pet brand will benefit from great SEO now and in the future, so it’s worth putting in the effort from the beginning. Remember, it is a journey, not a one-time task. It requires patience, strategy, and continuous learning. However, with the right focus and content strategies, your dog or cat brand can become the go-to resource for pet owners seeking products or information.

Remember, while you focus on building your brand, having a team of dedicated expert content writers can alleviate the pressure and ensure your content meets your customer’s expectations, as well as Google’s requirements for E-E-A-T. When you’re ready to take your pet brand’s content to the next level, we’re here to help.

Joanna Woodnutt

Joanna Woodnutt

Dr Joanna Woodnutt MRCVS is a qualified vet, freelance writer, and editor at The Veterinary Content Company. She lives in the Channel Islands with her husband and daughter, as well as their naughty but loveable terrier, Pixie.