If you have a pet blog or a website in need of a revamp, our team of vets can write your content or copy for you. Our content writing and copywriting services are ideal for pet businesses and vets who want to attract new customers.
Our vets make great pet blog writers
For the highest-performing pet content, your business needs a Subject Matter Expert (SEM). In the pet niche, that’s vets and behaviourists – people who really know their stuff. Content writing for pet businesses isn’t easy, but our vets use a combination of their knowledge, experience, and writing skills to make sure your pet blogs stand out from the crowd.
Why your pet business needs a content writer
There are so many great reasons to make sure your website has plenty of content. Apart from engaging your current customers, a good pet content writer can help you find new customers by creating content that lands you hits on Google. A good pet business blog also demonstrates your expertise and wins you trust – all important things when pet owners are making purchasing decisions.
But writing blogs is hard work, even when it’s an area you love. Outsourcing your pet blog writing to a professional content writer is a weight off your chest. Read more about why vets make good pet blog writers.
Using our pet writers: The first steps
Before we embark on any content writing services, we need to get to know your pet business or vet practice. That means a video call or email conversation where we find out the purpose of your blog or website. It helps if you give us a link to your site so we can do some research. We’ll also talk about your budget, expected article quantity, timescale, and whether you have any of our freelance pet writers in mind already.
You can send us a brief, or we can create one for you with the information you give us, doing research to find good keywords and other SEO information. Once you’re happy with the scope of the content, you can sit back and wait for your article.
Unless you have a favourite, we’ll decide which of our freelance veterinary writers is best for your piece and get the brief sent over to them. This could be any of our freelance veterinary writers who are available, but if your project has a tight deadline or is within a specialist niche we may reach out to other veterinary writers with a specialism or availability to take the piece on.
Working with our pet writers: Next steps
After agreeing to the brief, your freelance veterinary writer sets to work. As vets, we often lead busy lives- your writer may be writing your content between patients, after work, or on days off. They’ll also research your topic thoroughly, making sure that they are up to date on any recent advancements.
Once they’re done, our pet writer returns the finished article to the admin team, along with their invoice.
The last stage is our proofreading process. The article goes to one of our proofreaders, who read and edit the article, looking for clinical accuracy, style, sense, and grammar. They make sure the paragraphs are optimised for SEO and that the chosen keywords are used throughout.
Once our proofreaders are happy with the article, we’ll send it on to you for approval. Feel free to make suggestions, although please remember that the vets won’t say anything that’s untrue, or could be misconstrued and cause harm. Once you’ve agreed the content and paid our fee, it’s yours to publish wherever you like! Don’t forget, you can re-hash the article to use as a newsletter piece or in your social media.
FAQs about our pet and vet content and copywriting services
How long does it take to write a blog article?
According to studies, the average time taken to actually write a blog is 3.5 hours, and that’s not counting all the work that goes on behind the scenes here – keyword research, crafting a brief to ensure you get what you want, and the final proofreading touches. However, turnaround time is usually about 7 days due to other work our vets have on.
If you need your pet article sooner, please let us know and we will do what we can to accommodate you. Our team of pet content writers are very flexible and we’ll find someone who can do it sooner.
Who will write my article?
Your article will usually be written by one of our qualified veterinarians, unless it is more appropriate to be written by a veterinary nurse or scientist (we’ll check with you first though!). The writer with the most closely aligned interests and availability will usually be chosen, but if you have a writer you’d prefer then just let us know!
Our vet writers all have their own skillsets and interests, as well as advanced qualifications, which is one advantage of working with such a large team. By using a writer with a particular interest in an area you can improve your SEO as well as better serve your readers.
All our pet content writers are qualified vets and experienced writers who have been through our pet writer training process.
Can I name the vet writer on my website?
Absolutely! We recommend naming the freelance writer, as it’s an important signal to search engines and can help your SEO. However, if you’d rather not, that’s fine too – it’s totally up to you! Whether it’s necessary will depend on your website and your audience, and we’d be very happy to advise on best practice on this if you need!
Tip: Read our blog article on how using a vet writer can help your E-A-T
What can I ask you to write about?
Although you can ask us to write about anything, pets, vets, and animals are our forte! Our freelance writers can write articles on any animal subject. Pet pharmaceuticals, pet supplements, pet foods and pet health are all topics our writers love to write about. If you aren’t sure what you want us to write, just ask! We offer content ideation services and our unique structure and whole-team approach can make this a very effective technique.
