Your website is a crucial part of your business, whether you are a veterinary practice, sell pet supplies, run boarding kennels or anything else pet-related! If you need a vet copywriter to help you out with your website, you might be wondering what to look for. Let’s take a look.

Why do I need a vet copywriter?

One of the things that will bring new and existing clients to your website is fresh, professional content. Search engine optimisation (SEO) is the art of placing your website higher up the list of results that a search engine, such as Google, retrieves. The higher up you are the more likely people are to find you. We know that one of the ways you can do this is by having information on your site that people are likely to be searching for and featuring some of these keywords.

A blog is an excellent way of doing this and nothing will give you more credibility than having a qualified veterinary professional writing your pieces, ranking you even higher on search engine results. Alternatively, you might want a vet copywriter to help you with the website itself or with some of your advertising campaigns.

Whatever you need your vet writer for, here’s our top 10 things to look out for when choosing someone to work with –

1.      Qualifications

First things first, your vet copywriter should be a registered vet or vet nurse (vet tech)! So, employing a writer that has the right credentials is a good starting point. Owners are looking for a reliable source of information, so a qualified professional will lift your website to the next level. For bonus points, some vet writers also have additional post-graduate qualifications in their areas of interest which will give their pieces even more kudos.

2.      Up-to-date information

Pick a writer who knows their stuff. Vet writers who work in veterinary practice are naturally up to date with the latest ways of working, but even those who have chosen to focus solely on writing will still need to do continued professional development (CPD) to stay on the professional register. However, vets who really know their stuff will be able to use up-to-date references and research papers in their work.

3.      An understanding of SEO

It’s a given that vets understand animals, but do they understand digital marketing? Picking a vet that understands the technicalities is important otherwise your website could be missing out on valuable clicks. If they know their stuff they will weave in keywords and hyperlinks, while keeping the piece natural and engaging.

4.      Excellent communicator

Blogs and websites are all about communicating information to pet owners. You will need a vet who can translate complicated technical terminology into easier-to-understand language, while still making sure owners are receiving all the facts. These veterinary writers will also be able to strike the right tone between friendly and professional.

5.      Reliability

A reliable writer is important. This means that your writer meets your deadlines and produces high-quality pieces, each and every time. This gives you certainty and helps you to manage your website more effectively.

6.      Professionalism

A vet copywriter should be professional, using the correct terminology and the right tone in their pieces. While there is an element of trying to make certain topics relatable to pet owners, owners are looking for credible sources of information. They should also be professional in how they communicate with you, as the client.


7.      Passion for their subject

A veterinary writer who is passionate about their work is another quality that you should be looking for. If they enjoy the subject matter and the art of writing, it will come across in their work! Your vet copywriter should love what they do.

8.      Specific areas of interest

If you want a more detailed piece written for your pet website, then choosing a vet with a specific area of interest is worth considering. As a profession, vets in general practice are known as ‘all-rounders’ when in reality they all have different areas of strength. For example, some vets do lots of surgery, others are passionate about nutrition and some are behaviour buffs.

9.      Flexibility

Choose a vet writer who can be flexible. Perhaps one week you want a word count of 800 words for a piece, then the next you want 1800 words. Maybe you need a light fun piece one week, and a serious topic the next. Picking a vet writer that can adapt to your needs, rather than sticking rigidly to what they want to do, will help greatly with this.

10. An understanding of their client and the target audience

Your chosen vet copywriter should be able to use your brief and any other information you provide, to tailor their work accordingly. If your website is aimed at other veterinary professionals, then your copywriter will need to be able to write at that level. However, if it is a website designed to attract first-time kitten owners, the writing style and keywords used will be different.

So, where can I find a good vet copywriter?

As you can see, a good vet copywriter will have multiple qualities above and beyond just being a vet! At the Veterinary Content Company, we have a careful selection process and are proud to employ a team of vet writers who tick all these boxes. We regularly internally review their work and are always open to feedback from our clients.

If you would like to employ one of our vet professionals to help you with your pet website, then contact us today. We would be pleased to discuss your needs and can help match you with the right writer for your audience.

Dr Rebecca MacMillan

Dr Rebecca MacMillan

Rebecca is a companion animal vet who has always had a passion for writing and client communication. Since her graduation from the Royal Veterinary college in 2009 she has gained a wealth of experience in first opinion small animal practice, in both clinical and managerial roles. She has been writing for The Veterinary Content Company for three years, and has experience in SEO, content writing, marketing, and veterinary business development.