If you’re working on your pet business SEO, you’ll be needing some good pets keywords. It’s important to remember that keywords that work for one business won’t work for another, so you’ll need to decide if these keywords are likely to be what your customers are searching for. There are lots of ways to find potential pet business keywords, but we’ve pulled together a list of low-competition keywords that you might want to try for.

What’s a keyword?

When someone enters terms into a search box, this is called the ‘search query’. Search engines match the query with what they know of your website. The more closely your website matches the search query, the higher on the results page it will appear.

So, part of SEO involves leveraging the use of ‘keywords’ on your website to match specific search queries that your customers and clients are likely to be searching for. By using these keywords, you’re more likely to get your website in front of those people.

What does ‘low competition’ mean?

Some pet keywords are very popular. And if lots of other websites are competing for the same keyphrase, it’s hard to rank on the results page. After the closeness of the keyword match, search engines look at other things (such as how big the website is and how much ‘authority’ it has) in order to decide on rank.

If you’re just starting out, it’s going to be very difficult to rank on a high-competition keyword. Although fewer users will be searching for low competition keywords (they are low search volume), they’re easier to rank for. It’s a delicate balance!

32 pets keywords to use on your pet business website

We recently did some keyword research and thought we’d share the results with you. These keywords are all low-competition. To help you find relevant keywords, we’ve included them in different categories.

6 Keywords about puppies

  • Puppy whining in crate
  • Kennel training a puppy at night
  • Easiest puppies to train
  • Crate schedule for puppy
  • Puppy schedule 8 weeks
  • Puppy excited pee

7 Keywords about dog breeds

  • Types of pitbulls
  • Japanese dog breeds
  • Fluffy dog breeds
  • Dogs that barely shed
  • Small dogs that don’t shed
  • Kinds of guard dogs
  • Best family protection dogs

5 Keywords about dog health

  • Dog health certificate
  • Bernese mountain dog health issues
  • Mental health dogs
  • How to improve dog gut health
  • What dog breed has the most health problems

4 Keywords about kittens

  • Ragdoll kitten
  • Bengal cat kitten
  • How to help a constipated kitten
  • Why are my kitten’s teeth falling out?

7 Keywords about cats

  • Why do cats lick you?
  • How many teeth do cats have?
  • Calico cat
  • Cat years to human years
  • Large domestic cats
  • How to improve cat dental health
  • Why does my cat hate my husband

3 Keywords about pet food

  • How to keep ants out of pet food
  • Can dogs eat cat food
  • Cat stopped eating wet food

How do I use this keyword list for my pet business?

This keyword list is designed to give you some ideas of keywords you might want to write about and target. Don’t bother using ones that aren’t relevant to your business – for instance, if you only sell dog products, don’t write about cats or kittens. Some keywords might work for the main pages in your website, while others are best as standalone articles.

Some keywords might be about species you work with, but not about your product – that’s ok! Content marketing involves answering questions that your customers might be struggling with, even if it doesn’t naturally result in a sale. By gaining their trust, they’re more likely to buy from you in the future. So if you manufacture dog beds, it’s fine to write articles about crate training or breeds that shed – after all, those people will need dog beds one day too!

What if none of these keywords work for me?

If these keywords aren’t for you, you can do some keyword research of your own. Alternatively, you can hire an SEO professional to do some research for you.

Writing for SEO

Of course, once you have your pets keywords decided upon, you’ll need to write articles for them. Writing for SEO is a tricky balance of optimising the article for SEO without sounding like a robot. Articles have to be useful to humans first and foremost! Our vet writers are fantastic at writing using keywords and formatting for SEO, and their natural authority in the pet niche means you’ll get extra ranking points from Google. If you want to talk to us about how our vet writers can help you, reach out using the contact form or our email address and we’ll get back to you.

Joanna Woodnutt

Joanna Woodnutt

Dr Joanna Woodnutt MRCVS is a qualified vet, freelance writer, and editor at The Veterinary Content Company. She lives in the Channel Islands with her husband and daughter, as well as their naughty but loveable terrier, Pixie.