If you’re working on your pet business SEO, you’ll be needing some good pets keywords. It’s important to remember that keywords that work for one business won’t work for another, so you’ll need to decide if these keywords are likely to be what your customers are searching for. You’ll also need to decide if their low-competition keywords your business can reach for. There are lots of ways to find potential pet business keywords, but we’ve pulled together a list of low-competition keywords for pet businesses in 2025.

What’s a keyword?

When someone enters terms into a search box, this is called the ‘search query’. Search engines match the query with what they know of your website. The more closely your website matches the search query, the higher on the results page it will appear.*

So, part of SEO involves leveraging the use of ‘keywords’ on your website to match specific search queries that your customers and clients are likely to be searching for. By using these keywords, you’re more likely to get your website in front of those people.

*Well, apart from the rest of the ranking algorithm – that’s a hugely complicated and ever-changing kettle of fish to get into. I won’t go into huge detail about that here, but you can check out other articles in our knowledgebase for more insights into Google’s algorithm.

What does ‘low competition’ mean?

Some pet keywords are very popular. And if lots of other websites are competing for the same keyphrase, it’s hard to rank towards the top of the results. After the closeness of the keyword match, search engines look at other things (such as how big the website is and how much ‘authority’ it has) in order to decide on rank.

If you’re just starting out, it’s going to be very difficult to rank on a high-competition keyword, because you won’t have enough of the other ‘trust’ signals for Google’s algorithm to rate you highly. Although fewer users will be searching for low competition keywords (they are often low ‘search volume’), they’re easier to rank for. In other words, “best pet food” will be extremely competitive, but fewer users are searching for “best pet food for doberman puppies in the UK” which means fewer websites are fighting over the keyword and it’s an easier starting point for small businesses.

As a pet business owner, you’ll need to decide on the right keywords at the right level of competition. If you’re struggling with this, you can get a free initial consultation with our pet content strategist for personalised advice.

35 pets keywords to use on your pet business website

To help you out, we did some keyword research of our own. These keywords are all low-competition, making them easier for small and early-stage businesses to rank on them. (Don’t forget, lots of other things influence your rank on Google – including who wrote the article, see EEAT for more info). These low-competition animal keywords are also suitable for the US and often the UK, but there will be minor differences in how easy they are to rank and exactly what your customers are searching for from country to country.

To help you find relevant keywords for your pet business, we’ve included them in different categories.

6 Keywords about puppies

Puppy whining in crate
Kennel training a puppy at night
Easiest puppies to train
Crate schedule for puppy
Puppy schedule 8 weeks
Puppy excited pee

To rank for these dog keywords, you’ll need to write an excellent article that answers the question the owner is asking. This takes some guesswork, skill, and experience, but we find that setting up an article as an FAQ is a good way to go about it (and is likely to help with Generative AI Search – AIO).

7 Keywords about dog breeds

Types of pitbulls
Japanese dog breeds
Fluffy dog breeds
Dogs that barely shed
Small dogs that don’t shed
Kinds of guard dogs
Best family protection dogs

Here, you can see that general dog breed articles eg “labrador” will be high competition, so dog businesses investing in SEO and content should aim for these low-hanging fruit first. The other great thing about these dog breed keywords is that they mean you can link out to other articles for individual breeds, if you have them. Internal linking is important for SEO.

5 Keywords about dog health

Dog health certificate
Bernese mountain dog health issues
Mental health dogs
How to improve dog gut health
What dog breed has the most health problems

For dog businesses that focus on supplements, food, or other health-supporting products, you may want to look for dog health articles. These dog health keywords are low-competition, but it’s important to remember that health articles are hard to rank for unless you use qualified vet writers to help your EAT.

4 Keywords about kittens

Ragdoll kitten
Bengal cat kitten
How to help a constipated kitten
Why are my kitten’s teeth falling out?

Cat keywords are generally a bit easier to rank for than dog keywords, so if your pet business focuses on both it can be a good place to start.

9 Keywords about cats

Why do cats lick you?
How many teeth do cats have?
Calico cat
Cat years to human years
Large domestic cats
How to improve cat dental health
Why does my cat hate my husband
Why does my cat smell so good
How to get rid of cat smell from house

There are literally hundreds of low-competition cat keywords we could pick from, so we’ve just highlighted 9 to show you the range of articles you could write about. As always, it’s about finding one that fits your pet business’s aims, and also your customers’ language and concerns.

4 Keywords about pet food

How to keep ants out of pet food
Can dogs eat cat food
Cat stopped eating wet food
Is my cat eating enough?

Pet food is big business, which means low-competition keywords in this niche are often really difficult to find. They are out there though! We’ve put four above, but if you need help finding pet food keywords for your business you can always reach out to us.

How do I use this keyword list for my pet business?

This keyword list is designed to give you some ideas of keywords you might want to write about and target. Don’t bother using ones that aren’t relevant to your business – for instance, if you only sell dog products, don’t write about cats or kittens. Some keywords might work for the main pages in your website, while others are best as standalone blog articles.

Some keywords might be about species you work with, but not about your product – that’s ok! Content marketing involves answering questions that your customers might be struggling with, even if it doesn’t naturally result in a sale. By gaining their trust, they’re more likely to buy from you in the future. So if your pet business manufactures dog beds, it’s fine to write articles about crate training or breeds that shed – after all, those people will need dog beds one day too!

What if none of these keywords work for me?

If these keywords aren’t for you, you can do some keyword research of your own. Alternatively, you can hire a professional to do some research for you. At The Veterinary Content Company, we have an in-house pet content strategist who works with our businesses – you can book a free initial consultation with her by contacting us. Depending on your needs, she will either create a content plan for you, or suggest we get an SEO professional to audit your website and provide a pet keyword list.

Writing for SEO

Of course, once you have your pets keywords decided upon, you’ll need to write articles for each one. Writing articles for pet businesses in 2025 is a tricky balance of optimising the article for SEO and AIO (generative search) without sounding like a robot. Articles have to be useful to humans first and foremost! Our vet writers are fantastic at writing using keywords and formatting for SEO, and their natural authority in the pet niche means you’ll get extra ranking points from Google (see EEAT). If you want to talk to us about how our vet writers can help you, reach out using the contact form or our email address and we’ll get back to you.

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