In the booming pet industry, differentiation is key to success. And what better way to stand out than by offering trusted, credible information to your audience? This is where vet-authored pet articles come into play. Not only do they lend credibility to your business, but they also help in building a loyal customer base. Let’s delve into why having veterinary professionals author your content can be a game-changer for your pet business.

The importance of credibility in pet industry content

When it comes to pet care, half-baked advice can do more harm than good. Your audience is looking for reliable information that they can act upon with confidence. Generic articles or pieces written without thorough research can not only misinform but also potentially damage your brand’s reputation. That’s where the credibility factor comes into play.

Vet-authored articles as a mark of expertise

Having articles authored by veterinary professionals offers your audience an assurance of quality and expertise. A vet not only has the qualifications but also the hands-on experience that adds depth to any topic. This leads to richer, more informative content that your audience will not just appreciate but also trust. In a crowded market, that mark of expertise can set you apart from competitors.

Meeting the needs of informed pet owners

Today’s pet owners are savvy. They do their research, understand their pets’ needs, and are always on the lookout for the best advice. Generic articles often don’t cut it for this discerning audience. Vet-authored content speaks directly to these well-informed pet owners, meeting their need for reliable and professional advice. This not only attracts a quality audience but is also more likely to convert these readers into loyal customers.

SEO benefits of using a vet writer

When it comes to SEO, quality reigns supreme. Search engines like Google favour content that offers value, is well-researched and is backed by expertise (something Google calls E-E-A-T). Vet-authored articles naturally tick these boxes. The result? Better search rankings, increased visibility, and a higher likelihood of social shares and natural backlinks. It’s a win-win situation for both your audience and your business.

Building trust through vet-authored content

Trust is the cornerstone of any successful business. And in the pet industry, trust is even more crucial. Vet-authored articles serve as an implicit endorsement of your brand’s commitment to accurate and reliable information. Over time, this builds a level of trust that is hard to achieve through generic content. Customers who trust you are not only more likely to make a purchase but also to become long-term patrons of your business.

Steps to start incorporating vet-authored articles

If you’re convinced that vet-authored articles are the way forward, the next step is incorporating them into your content strategy. Here are some actionable tips to help you:

  • Remember, you don’t exclusively have to use vets – mixing them in with your normal content strategy is an excellent option.
  • Don’t waste your vet writer’s time by asking them to write articles that aren’t about pet health – vet writers aren’t cheap so focus on articles that you’ll get the most bang for your buck
  • Find a good vet writer, or contact us and we’ll find one for you.
  • Follow our tips for working with a pet writer to ensure you make the most of them!


Vet-authored pet articles offer a plethora of benefits, from enhancing your brand’s credibility to improving SEO and building a loyal customer base. They address the needs of an informed and discerning audience, placing your pet business a cut above the rest.


Schedule a Free Call

Joanna Woodnutt

Joanna Woodnutt

Dr Joanna Woodnutt MRCVS is a qualified vet, freelance writer, and editor at The Veterinary Content Company. She lives in the Channel Islands with her husband and daughter, as well as their naughty but loveable terrier, Pixie.