About Us

Here at The Veterinary Content Company, we specialise in writing clinically-accurate content, copy, and blogs for pet and vet businesses.
Whether you have a pet food company, a dog walking business, or an affiliate blog, your readers want real content they can trust. That’s why we use veterinary writers to create pet content.
Interested? Contact us, browse our services, or take a look at our past projects.

Who we are

The Veterinary Content Company is made up of a group of freelance pet writers who are also veterinarians. We love all things animals, and use our unique clinical insight to write amazing pet health content.

We encourage pet owners to educate themselves and research their pet and their health in a safe way. The internet is full of rubbish, but we want to help make it a safe space where people can learn. We do that by making sure our articles are only written by professionals who are qualified to give pet advice.

This commitment to excellence is consistently rewarded by Google – our articles improve pet website SEO and gain reader trust. With over 80 satisfied clients across B2B and B2C pet health companies, we’ve been growing and making an impact for over six years.

What we do

Pets are our science; writing is our art.
Our pet writers are experts at helping vet and pet businesses thrive with blog content, brochures, infographics, and newsletters on any pet or animal topic.

If you need help with your digital marketing strategy, we also offer SEO services, including website analysis, keyword research and content strategy services.

Or, if you’re a pet business seeking vet consultancy, we can help there too – with access to a huge mailing list of vets with a diverse skill set, we can help with surveys, product consultancy, and other strategic services.

In other words, if your project needs a vet who gets it, that’s us!

Use our menu to browse our services by who you are (pet business, veterinary practice, or B2B companies) or what you need (pet copywriting, clinical proofreading, SEO for pet businesses, or more). Or, if you know what it is you’re after, head straight to the contact us page to get in touch!

Why choose a vet writer?

Any good content writer can write about pets. But our writers are all veterinarians. Why?

Vets are experts on the subjects of pet health and behaviour. Our vets provide authentic, unique content that your readers can trust. In addition, Google highly rates experience, expertise, authoritativeness and trust (we call this E-E-A-T, you can read more here). The more authority your blog writer has, the better ranked your page will be.

And really, when it comes to a dog’s life, is it worth your pet content writer being wrong?

OUR WRITERS

Our writing team is constantly growing, so we have highlighted some of our longstanding pet writers below. You can see the (nearly!) full list of vet writers, and read their portfolios, here.

Joanna Woodnutt vet writer
Chief Editor, Pet Vet Writer

Dr Joanna Woodnutt BVM BVS BVMedSci MRCVS

As our founder and editor, Jo manages the staff, but she still finds time to keep up with writing on all pet vet topics.

Hi all, I'm Jo!

I set out on my freelance writing mission when I realised that writing meant I could help more pet owners than just the one in my consulting room. I'm an experienced writer and I've been featured in national magazines and have written hundreds of blog articles for pet websites. People often ask me for a portfolio, but in truth Googling my name will bring up more articles than I even remember writing- my laptop is full of everything from articles about joint supplements to articles about mental health, and everything in between.

I set up The Veterinary Content Company when my writing business was getting out of hand. I got to the point that more was landing in my inbox than I could physically write, and it was getting hard to keep up. Now, I have a team of writers and I manage the articles, edit the finished pieces, and spend time writing the things that mean the most to me.

Writing has enabled me to fulfil my dream of moving home to the Channel Islands, where I also run the island's only salad farm with my partner Ian. We also have a mixed-breed terrier called Pixie, who often ‘helps’ me with my writing!

Josie Palmer veterinary SEO consultant
SEO consultant and content strategist

Josie Palmer

Josie joined the team in 2026 to head up our veterinary digital marketing and SEO services

Josie has over seven years of experience in digital marketing, first at an award-winning SEO agency and then as a consultant. With advanced SEO tools and an innate understanding of user search behaviour online and through AI agents, Josie helps our pet and vet businesses find out what they need from content before we get started with the writing.
Rebecca MacMillan Pet Vet Writer
Small Animal Veterinary Writer

Dr Rebecca Macmillan BVetMed MRCVS

Becky works on several client accounts writing on a range of companion animal subjects.

Rebecca is a companion animal vet who has always had a passion for writing and client communication. She currently works in the South West and deals with a variety of routine and emergency appointments, but particularly enjoys medicine cases.
Dr Hannah Godfrey MRCVS smiling with stethoscope
Small animal vet and writer

Dr Hannah Godfrey BVetMed MRCVS

Hannah joined us recently to help with writing about small animals

Hannah graduated from the Royal Veterinary College in 2011 and began work straight away at a busy mixed practice. Initially, she treated all species, but as the small animal hospital became busier, she focussed on small animals from 2014. She has a passion for soft tissue surgery as well as canine and feline dentistry, having completed additional training in both areas.

Since 2018, she has worked at a smaller, independent practice close to home, in order to devote more time to her other love – writing comedy fiction. She hopes to soon be a published author

Cat writer Dr Gemma Cliffin MRCVS holding her ginger cat
Companion animal writer

Dr Gemma Cliffin BSc BVSc MRCVS

Gemma writes about companion animals, mainly cats and dogs.

Gemma is an experienced small animal vet who combines her love of writing alongside working in practice. Since her graduation from the University of Liverpool in 2014 she has worked in a wide variety of roles including first opinion practice, as a night vet and as a locum vet.
Sian Burwood, veterinary writer
Small animal vet and writer

Dr Siân Burwood MA VetMB MRCVS

Siân is an experienced writer who also works as a small animal veterinarian.

Siân graduated from the University of Cambridge in 2011 and has worked in small animal practice ever since. She has written for a number of publications and websites on small animal topics, wellbeing, and team management.

Don’t see the right freelance writer for your project?

We regularly use over 20 veterinary writers who specialise in different areas, from those who write about canine acupuncture to those who love exotic pets.  Whatever your topic, we’ve got a qualified veterinary writer to help. And if we haven’t, we’ll find one for you!

Head on over to the contact page and ping us a message to talk about your content vision. Jo and Liz will be more than happy to find the pet writer you need!

Want to know more?

Contact Us