Deciding whether to invest in an expert veterinarian for your website can be tricky. You have to decide whether to hire someone to help, and then choose a pet writer. And even though we’re in no doubt that hiring a vet writer for your pet content is the best option, you might be wondering if your readers will even notice.

Readers want to hear from expert vets

An interesting study questioned some pet owners in Canada, asking about their access to online information. One of the key results of the study was that pet owners wanted access to information that was sanctioned by vets. Here’s a comment from one owner:

I’d love to see one [a reliable site] for cats and dogs… [where] all the top vets are working together, putting their resources out there so that pet owners can actually go look at it and just go ‘okay now I have a better understanding of my animal’s disease’ 

There’s also a big call for a really reputable site that shouts its authenticity. Contributors to the study compared it to the Mayo clinic site: “For human health… you have… different sites… that you know are reputable and accurate. It’s kind of hard to know with the pet sites… there’s nothing that sticks out in my mind that… is the go-to site, that… their information would be accurate.”

For companies and content creators in the pet health space, this is a unique opportunity. Pet owners are clearly desperate to have somewhere they can go to get pet health information they can trust.

What does this mean for me?

It’s clear that the key to a successful website is going to be ensuring you can provide authentic, trustworthy information. That’s where outsourcing to our team of expert veterinarians comes in. Our vets can write your blogs, and check the articles you already have to make sure they’re safe. We can work with you to check images are animal-welfare friendly, improve your outbound links to better sources, and increase your backlinks with our media response service. Using more than one expert veterinarian as a writer makes your website appear larger and more credible – you haven’t just got one vet on your team, you’ve got several!


Studies have shown that readers really want content written by an expert veterinarian. While you could hire one in-house, there are lots of great reasons to use one of our amazing vets. Our team have a huge amount of experience and are highly trusted by pet owners and Google’s algorithms alike!

Joanna Woodnutt

Joanna Woodnutt

Dr Joanna Woodnutt MRCVS is a qualified vet, freelance writer, and editor at The Veterinary Content Company. She lives in the Channel Islands with her husband and daughter, as well as their naughty but loveable terrier, Pixie.