When designing or releasing a new product, knowing how it will be used is essential. At later stages of design, you’ll have product testers – but what if you could be sure your product solves a real problem experienced by real vets, and increase the chance that they recommend it? Our qualified veterinarians can provide idea-stage product consultancy, helping you design pet products that are desperately needed.

Who is this service for?

This service is for pet product designers and marketers. Whether you’re creating a physical pet product or a digital one, the design stage is important. For your product to be a success, it needs to solve people’s problems. But getting to the bottom of what those problems are sometimes needs expert input.

Imagine you’re creating a food bowl for giant dogs. You have in your head that it should be raised, because you’ve heard that raised food bowls are important for larger dogs. You spent thousands on the design and creation of your product, only to find that it’s not being bought. Why? Because vets are now recommending the opposite, as raised food bowls may worsen bloat. Getting industry insight into the problems facing large-breed dog owners would have resulted in a different design – one low to the floor, and with slow-feed technology – that vets in clinics will want to recommend.

Vet trust is essential

Pet owners trust their vet’s advice. And when it comes to products, many will check with their vets whether something is appropriate. In the example above, the vet isn’t just going to recommend a slow-feeder bowl, they’re going to actively recommend that people don’t buy your product due to the risks. It’s the same whether you’re designing a new cat bed, pet carrier, or poison calculator – you want qualified veterinarians all over the world to recommend your product for its features, not advise people away from it.

Consulting with our qualified veterinarians

We created our consultancy service to help you get the most from your product designs. We put you in touch with a vet (or several!), who you can talk to about your product idea and get their input. They’ll help you avoid products that will be recommended against, and help you with ideas for how to improve the product to solve particular problems they regularly see. They might tell you your cat scratching post isn’t tall enough, or that your dual food bowl causes cats stress. They might advise your poison calculator is incorrect, or that there’s a way to improve your pet app that would make vets sit up and take interest.

Whatever your pet product is, getting a qualified vet to take an expert look could be the difference between success and failure. You can take a look at how we helped Your Paws with their product before launch.

Note – we don’t endorse products!

Please note that we cannot take a finished pet product and provide a product endorsement. This service is only designed for ideas-stage designs. However, if you would like us to look at a finished pet product that isn’t selling and help you come up with ways to improve it, that’s fine!

Pet product SEO

Once you’re at market stage, don’t forget to come back and talk to us about our pet product SEO services. We can help with press releases, PR and backlinks, content marketing, and more – our services page will tell you everything you need to know.

Joanna Woodnutt

Joanna Woodnutt

Dr Joanna Woodnutt MRCVS is a qualified vet, freelance writer, and editor at The Veterinary Content Company. She lives in the Channel Islands with her husband and daughter, as well as their naughty but loveable terrier, Pixie.

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