Modern day pet businesses rely heavily on digital marketing to find customers, advertise their products, and win sales. But digital marketing is a huge area – it covers everything from social media marketing to e-newsletters, web copy, content marketing, and even video content. With such a huge range of possible avenues for your pet business’ marketing efforts, it’s not surprising that we get emails from clients asking for help working out exactly what sort of digital marketing services for pet businesses they should be spending their budget on.
At TVCC, we offer six core digital marketing services that your pet business could choose from, and which is most useful will depend on your current reach, what you want to achieve, and your ideal customer. Having said that, we’re going to have a go at identifying our top three most effective digital marketing services for small and large pet businesses below.
What makes an effective digital marketing technique?
Every business is different, and that means that what ‘good’ digital marketing looks like varies too. If you have a small business, gaining three new web visitors a week and making one sale might be good. Larger businesses might be looking for thousands of new followers or increased brand awareness. And if it’s hard to define what a good digital marketing technique is, it’s not surprising that deciding on what makes a digital marketing technique effective is even harder!
According to Statista, content marketing is considered the most effective digital marketing technique by marketers worldwide. But it’s clear that it varies from business to business depending on your exact requirements.
We’ve defined ‘effective’ in this context as the service that has the most potential to help the business, both now and in the future. While we offer a whole range of digital marketing services, these are the ones that will give you the most ‘bang for your buck’.
Our most effective digital marketing services for pet businesses
1. Blog and web content
Our blog and web content writing service was bound to top the list of effective digital marketing techniques. Why? Well, words on your webpage (and in your blog) work on several channels. They can help you win new customers, or appeal to old ones. They can help you win trust, even if you don’t make a sale. And they can help massively with visibility by providing search engines with keywords.
2. Quotes for media enquiries
When it comes to backlinks and outreach, getting other websites to tout your website as a trusted and reliable source is essential. That’s where our media enquiry response service comes in. You respond to a journalist’s request for information (usually through a service like HARO or its alternatives) using a quote from one of our vets. If the journalist uses the quote, they link back to your website. This is really effective because this backlink serves as a signal to search engines that your website is knowledgeable and trustworthy. It can also bring in new customers directly from the article, and position your brand as thought leaders.
3. Ask a vet content
It was pretty hard to decide between our ask a vet service and our social media posts service for this last technique. Social media posts can be super effective at reaching new customers and inspiring old customers to buy, but there’s something special about using the ask a vet content that goes one step further than a simple social media post.
Our ‘ask a vet’ service allows you to borrow one of our vets to answer questions in your forum or to respond to social media comments. It’s a great way to encourage your customers to engage with your content. This in turn helps algorithms (like the Google or Facebook algorithms) to show your content to more people. It can help you find new customers, but most importantly it helps you become a trusted brand for your current customers, making sure they return time and time again.
How can I find out which service I should use?
We offer lots of different marketing services, and it’s easy to get confused between them. Don’t worry. While we hope there’s a lot more information on our services page, we also offer free 1:1 discovery calls so you can decide exactly which service would suit your unique business.
Pet businesses can benefit from the whole range of digital marketing services we offer at The Veterinary Content Company. If we had to pick just one best one though, it would be the blog content writing – a good blog will carry on winning you new customers both now and in the future! If you’ve decided to take advantage of our knowledge about digital marketing for pet businesses, you can contact us to arrange your free consultation!
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