The Veterinary Content Company and Cats.com have long had a good working relationship. In fact, one of our vets has been writing for Cats.com since they were “All About Cats” and TVCC wasn’t even born yet!
Let’s take a look at how our vet writers have helped Cats.com grow with high-volume, vet-authored content.
How vet-authored content can help affiliate marketing companies
As an affiliate marketing company, Cats.com’s articles mostly revolve around the ‘XX best’ theme. And as vets registered with the RCVS, we’re unable to endorse products. So, how can we help?
Content marketing involves producing helpful content that increases your readers’ trust in you, even if it doesn’t actively promote a product. Answering common reader queries like ‘why is my cat bald?’ or ‘why does my dog eat poop?’ don’t necessarily have a solution that you sell (although they may!) but they raise your profile as a caring, trustworthy business. You can show off your knowledge and gain regular readers so that – when they eventually do need one of your products – they are already bonded to your brand. This works whether you’re an affiliate marketer or investigating digital marketing for a pet product company.
Now imagine the difference between a normal freelance pet writer and one of our qualified vets. When this type of marketing is all about knowledge and trust, what better than vet-authored content? Vet writers can lend your articles their expertise and experience, not only improving reader trust but also improving your Google rankings.
Why The Veterinary Content Company is the best option for high-volume content
So you’re probably confident you need a veterinarian to write your articles. But although you’ll find plenty of freelance vet writers out there, they all have a limit to how much they can do. Most vet writers will also work in clinical practice, meaning they’re working on your pet articles in their spare time. Even if you’re lucky enough to find a full-time vet writer, they’ll be busy working on other projects for other clients, and you’ll have to wait for your articles when they go on holiday or take maternity leave.
Our approach is different. With a current bank of 40 writers, we can cover each other’s maternity and holiday, and take high-volume work. When a normal veterinary writer could only take an article or two a day – max! – we’re able to take volumes of 50 or more articles a month by simultaneously instructing several of our writers on your behalf. And the nice thing for you is that working with these 40 writers is just as easy as working with a single freelance writer.
What does the client have to say about The Veterinary Content Company’s vet-authored content?
Think this all sounds interesting, but you aren’t sure that our vet writers are worth it? Read this lovely testimonial from Cats.com about what it’s like to work with us:
The Veterinary Content Company has been a vital part of our growth over the last year. Because they handle all of the writer management and coordination, TVCC allows us to effortlessly work with a large team of pre-approved, qualified veterinary authors with no change to our day-to-day processes. It’s saved us dozens of hours and allowed us to focus on growth. Joanna and the rest of the leadership team have been a pleasure to work with and have tailored processes to our needs, creating a seamless workflow and integration with our brand’s goals and voice.
Mallory Crusta – Head of Content at Cats.com
Conclusion
So if your website is about pets, you probably need a blog. And vet-authored content is one of the best things you can do to help raise that blog to play with the biggies. Working with the team at TVCC is as easy as using Upwork to find a vet, but with the benefits of a huge team. If you’re thinking we might be a fit for you, consider getting in touch, or click below to read more about how we can help.
