One of the types of articles we occasionally get asked to write is the deep dive dog food review, or reviewing a pet product. Let’s look at that in a little more detail:

We don’t endorse products

As vets, we cannot endorse pet products. So, we don’t write ‘XX best dog foods’ articles, as they involve saying one product is the best – and that’s endorsement in our book. Besides, as any vet will tell you there’s a lot more to nutrition than rating a dog food, and even the most carefully-designed dog food isn’t going to be right for everyone.

But we can do a review or buyer’s guide

Instead, we offer two options. The first is a ‘buyer’s guide‘ type article, that highlights what owners should be on the look out for when buying a product. The second is an in-depth review of a product, looking at the pros and cons and making sure pet owners have all the information they need to make an informed decision.

The art of writing a dog food review article

These articles can be pretty heavy going in the wrong hands! To make them as useful as possible, our deep-dive vets look at all aspects of the product, from components or ingredients to the delivery packaging and everything in-between. Luckily, our vet writers have the skill to make the articles flow well and be easy to read, ensuring they don’t become a dirge.

The article linked below was one of the first dog food reviews we wrote for this client. We developed the structure by looking at the information available to us and determining what was useful information for the reader. And as you can see, we didn’t stop with the manufacturer’s website – reviews on online marketplaces and forums were taken into account, and in some cases we needed to contact the manufacturer to get the information we felt the readers should have.

This attention to detail – along with the vet’s nutritional knowledge – shines through in the article and helps this review be far more trustworthy than many of its competitors.

If you need articles writing about dog food or other pet products, but aren’t sure whether the deep-dive review is right for you, check out the buyer’s guides instead. And remember, you can always get in touch with us to discuss your needs and see how we can help.

Joanna Woodnutt

Joanna Woodnutt

Dr Joanna Woodnutt MRCVS is a qualified vet, freelance writer, and editor at The Veterinary Content Company. She lives in the Channel Islands with her husband and daughter, as well as their naughty but loveable terrier, Pixie.