One of the cornerstones of affiliate marketing in the pet space, dog food articles are an incredibly common type of pet content. You’ll find hundreds of ‘XX best dog foods’ articles, and most of them have one thing in common – they’re based on very little. They’re one person’s opinion, and more often than not written by someone with no qualifications in animal nutrition. While they work for affiliate marketing, there needs to be something to set you apart from the crowd.

We don’t write XX best articles

If you’ve come looking for a vet writer to write your ‘XX best dog foods’ article, you’ve come to the wrong place. Most of our vets are registered in the UK, where the RCVS frowns upon endorsement. Since we feel that these articles would constitute endorsement, and we want to be brilliant vets as well as great writers, we don’t write this type of dog food articles. They can also feel a bit sleazy to us as vets – we don’t want to feel like we’ve ‘sold out’ or that we’re a paid mouthpiece for a company, no matter how good the food!

So how can we help?

Don’t worry, we can still help! We know how can you improve your pet product SEO by including expert opinions without us being unprofessional. There are two main ways to write dog food articles without providing an endorsement of the food itself. One is to write a dog food review article, which looks in detail at a food and lists the pros and cons, so the user can make their own judgement as to whether it is a good dog food.

The second approach is to write a buyer’s guide. For SEO reasons, most people writing an ‘XX best’ article will have a buyer’s guide section at the beginning or end of the article. This has two functions. First, it provides plenty of words for Google’s bots to work from. Second, it explains some of the considerations that should be taken into account when purchasing the product.

The art of writing a buyer’s guide

Next time you read a ‘XX best’ article, look at the buyer’s guide. They’re usually short, and split into even smaller sections, each covering an aspect of choosing the product the buyer should be aware of. When it comes to dog food, the sections are often about ingredients – completely ignoring that this is not a reliable way to assess dog food quality.

Our buyer’s guides are different. They may mention key ingredients, but they also mention other things to consider when choosing a pet food for your pet, like the quality of the brand or the size of the kibble. Our vet writers use science and their many hours of studying nutrition to determine what’s important and what isn’t when it comes to choosing a dog food. And the fact the buyer’s guide was written by a vet counts for a lot too. It’s these differences that will make your dog food articles stand out.

Scroll down a little in the article linked below, and you’ll see Sarah-Jane’s buyer’s guide. She used her knowledge to identify the most important factors to consider when buying a dog food for Boxers. Take note of how it’s clear where her part of the article starts – it’s very important that our vets aren’t accidentally muddled up with the endorsement side of the article.

If our commitment to our profession and reputation hasn’t put you off, and you want to chat about how we can help you with your dog food article, you can reach out any time through the contact page.

Joanna Woodnutt

Joanna Woodnutt

Dr Joanna Woodnutt MRCVS is a qualified vet, freelance writer, and editor at The Veterinary Content Company. She lives in the Channel Islands with her husband and daughter, as well as their naughty but loveable terrier, Pixie.