We are pleased to announce that on the 27th May, 2025, Dr Jo Woodnutt MRCVS – our founder and content strategist) will be hosting a webinar for freelance writers. In it, she’ll explain content marketing – what it is, why marketing teams do it, and how to use that information to write more effectively. She’ll touch on SEO (mainly how this contributes to marketing efforts) and encourage writers in all niches to understand more about why they’re being paid to write and how they can help their clients with these aims. We’ll also cover:

  • What exactly is content marketing—and how is it different from copywriting or blogging?
  • How does my blog/article contribute to a company’s bigger marketing goals?
  • How can knowing the purpose of a piece help me write it better?
  • What kinds of questions should I ask clients to deliver better content?

The webinar starts at 12pm sharp on 27th May. It won’t be recorded, but it’s likely it’ll be repeated – if you’d like to be contacted about future content marketing webinars, this page explains more about how to register.

We still have places on the webinar! Simply click this link to register your interest, and you’ll receive a payment link. Once you’ve paid up, you’ll receive joining details.

Joanna Woodnutt

Joanna Woodnutt

Dr Joanna Woodnutt MRCVS is a qualified vet, freelance writer, and editor at The Veterinary Content Company. She lives in the Channel Islands with her husband and daughter, as well as their naughty but loveable terrier, Pixie.